The speed and scale AI offers have shifted many creative workflows, putting more emphasis on thinking, judgment and ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

New agreement with AWS strengthens real-time bid evaluation, cross-screen orchestration, and AI-driven creative optimization across premium media environmentsNEW YORK, Aug. (GLOBE NEWSWIRE) -- As ...

GetHookd has launched an AI Ad Generator designed to accelerate creative production for Meta advertising campaigns.

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

Shirofune debuts AI-powered analysis feature that lets marketers intuitively track performance across all creative campaigns in one placeEL SEGUNDO, Calif., Aug. 05, 2026 (GLOBE NEWSWIRE) -- Shirofune ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...