I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

In today’s healthcare marketplace, there is no shortage of available data – including EHR, CRM, financial, marketing, call center, to name just a few. In fact, an EMC report recently found healthcare ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Marketers are shifting to revenue-focused metrics. CFOs demand proof of brand ROI. AI-powered attribution models are used to map complex buyer journeys. LinkedIn report highlights five key trends ...

This year, in the age of Revenue Performance Management, we have several customers that are beginning to dedicate resources to make reporting and benchmarking a top priority for marketing and sales ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...